Alex Marks donates 12 inches of hair and raises £2,500

Alex Marks turned heads and won hearts with his long black locks.

But the television heart-throb, famed for his starring role on The Bachelor last year, has cut his lengthy hair to help The Little Princess Trust.

Alex went to R.W. Wolf Barbers in London for his big cut - the first time in five years that he has had his hair cut short.

To accompany the hair cut Alex, who now specialises in bespoke online personal training, also fundraised.

He set out to raise enough for The Little Princess Trust to provide six young people with their own real hair wig and is closing in on that target having raised £3,100.