One of the hair industry’s biggest producers of hair tools has launched a new product to support The Little Princess Trust.

CLOUD NINE, based in Harrogate, Yorkshire, initially approached LPT in January 2022 after voting on which charity they could support through their ‘The Power of Good’ campaign.

Their ‘The Power of Good’ campaign aims to give users a powerful tool for their hair that does a power of good for children who need it.

For every straightener from The Blue Collection sold, £10 will come directly to LPT, helping to provide free, real-hair wigs to children and young people experiencing hair loss, and fund vital childhood cancer research.

CEO of Cloud Nine, Martin Rae, said, "The Power of Good campaign aims to raise awareness of the positive and life-changing impact a hair donation can make to a child’s life. We are proud to be helping to raise vital funds for The Little Princess Trust through our new partnership. The money raised will provide real hair wigs to children and young people who have experienced hair loss and fund vital research into all childhood cancers.”

Phil Brace, CEO at The Little Princess Trust said, “We are so grateful to CLOUD NINE for this fantastic support which will help us to provide free wigs to children and young people that really need them. The money this campaign will raise will make a real difference to children and young people with cancer”.