Little Princess Trust
Broadway House
32-35 Broad Street
Hereford
HR4 9AR

Registered Charity No. 1176160

Cookie Policy

We may use cookies on our website in order to personalise our service to you. If you do not want cookies to be used, you can set your internet browser to deny them.

What are cookies?
Cookies are small text files placed on your computer by websites you visit.

They are widely used to make websites work more efficiently for visitors, and to provide information to the owners of the site. Some of the cookies we use are essential in order for parts of the website to operate. In the table below we have given a description and purpose for each cookie we use.

How do we use cookies on the website?
We use cookies on the website for our own internal purposes, to track how users navigate through the website. This helps us to evaluate and improve the Little Princess Trust website and our online services.

We use information derived from cookies in order to:

  • compile statistics on how our website is being used, which can help us to improve our website and online services.
  • facilitate users’ ability to navigate through the website.
  • ascertain whether the website is operating effectively.
  • personalise and improve the service we offer you by understanding your preferences and establishing which areas of the website are most relevant to you.

Our cookies are not used to identify you personally. Indeed, you can manage and/or delete these small files as you wish. 

We use Google Analytics to collect information about how people use this site. We do this to make sure it's meeting its users' needs and to understand how we could do it better. 

Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store your personal information (eg. your name or address) so this information cannot be used to identify who you are. We do not allow Google to use or share our analytics data. 

The following cookies are set by Google Analytics: 

Name: _utma
Typical content: randomly generated number
Expires: 2 years

Name: _utmb
Typical content: randomly generated number
Expires: 30 minutes 

Name: _utmc
Typical content: randomly generated number
Expires: when user exits browser 

Name: _utmz
Typical content: randomly generated number and information about how the page was reached (eg directly or via a link, organic search or paid search)
Expires: 6 months

Name: _utmmobile
Typical content: randomly generated number
Expires: 2 years 

Other Cookies: 

Name:ASPSESSIONID*
Typical content: randomly generated number
Use: For managing your online basket and order
Expires: 30 minutes of inactivity

Name:PHPSESSID*
Typical content: randomly generated number
Use: Enables the website to store serialised state data. On the Action website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie.
Expires: 30 minutes of inactivity

We use traffic log cookies to identify which pages are being used. This helps us analyze data about our web traffic and make improvements to our website so that it better serves our customers' needs. We only use this information for statistical analysis purposes and then the data is removed from the system. No personally identifiable data is collected in this process. 

Overall, cookies help us provide you with a better website, enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. 

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our website, and websites generally.