Huge national audience sees how our wigs help children

The Little Princess Trust’s work with wigs took pride of place on Swedish national television.

Evening show Gokväll has a regular makeover session which, this week, was dedicated to our free wig provision service.

Around 800,000 viewers saw someone donate their hair live on TV before the show’s stylist explained how we provide wigs to children and young people with hair loss.

In 2019, The Little Princess Trust began providing wigs to children in Sweden after forming a partnership with the Aderans Hair Centre and Carl M Lundh in the Scandinavian country.

Rose-Marie Olofsson, from the Aderans salon in the Swedish city of Umeå, sent a pre-recorded message to thank the hair donor for their support of LPT.

As well as helping us to provide wigs in Sweden, Aderans also collect hair donations which they send to our Hereford headquarters.

Sophie Lenormand, from Aderans Sweden, said she hopes the programme on SVT1, the largest national TV channel in the country, will result in a spike in hair donations to our charity.