Exciting announcement: Olympic Gold Medallist Joanna Rowsell MBE has agreed to take on the role of Ambassador to the Little Princess Trust.

Joanna said, “When I first read about the Little Princess Trust I really wanted to get involved and help in any way I could. I lost my hair as a 10 year old but was unaware of any wigs made specifically for children. Losing your hair as a child can be so upsetting but a real hair wig could make a big difference. I hope I will be able to raise awareness of this charity and help other children suffering with hair loss.”

Joanna will be a tremendous help to the charity, not just in terms of raising awareness but also to serve as a role-model and an inspiration to others through the manner in which she has dealt with the loss of her own hair.