The Little Princess Trust is delighted to welcome local businessman Phil Brace to the charity’s Senior Management team.

Mr. Brace, from Hereford, has served as a much-valued volunteer trustee with the charity for the last four years, but his connections to the Trust go back much further. Phil reflects:

‘I remember donating the very first leaflet for The Little Princess Trust back in 2006. It is an absolute honour to be able to work with this fantastic charity which is very close to my heart. There are so many exciting challenges ahead; our objectives are to provide wigs for even more children and young adults from all genders to a wider reach, to introduce greater efficiencies, to support research in the area of kinder, less aggressive and more effective treatments for children’s cancers, along with always recognising our core values and beginnings.’

Wendy Tarplee-Morris, Co-founder of the charity says of the new appointment, “I am thrilled about Phil’s appointment and am very much looking forward to working with him to take the charity forward to the next phase. Phil’s professional skills, paired with his genuine dedication to the charity make him the perfect fit.”

Phil Brace brings a wealth of knowledge and experience to his new role, following a career dedicated to business management and growth, having worked in director roles locally, nationally, and internationally. Based in Herefordshire with his family, he has in latter years worked in an advisory role with many local businesses.

His appointment comes at an exciting time for The Little Princess Trust which, since its inception in 2006, has given away over 6,000 wigs to children and young people experiencing hair loss as a result of cancer and other medical conditions, and has awarded over £2,000 000.00 to research grants investigating less toxic treatments for paediatric cancers.